How it all Started:
Back in 2018, my 2 year-old son and I were sitting on the couch and I asked him if he wanted to dress up like a golf caddie for Halloween. He could care less about the idea but I was super excited so that’s where our internet searching began. After several hours of looking on ebay, amazon, and etsy, it was clear that there was literally nothing out there online that resembled a white coverall.
My search continued for several weeks and I quickly concluded that if I wanted a uniform, I needed to create it myself. I called several seamstresses and no one showed any interest in creating a uniform, due to the effort and complexity.
The next step was to reach out to a clothing manufacturer and see if they could make it for me according to my son’s sizing specs. They told me that the minimum order would be 100 uniforms so I said “lets go for it”, driven by desperate need for that one uniform for my son’s Halloween outfit.
After about 6 weeks of back and forth with the clothing manufacturer, 100 white caddie uniforms arrived on our doorstep. I kept one for my son, but suddenly my wife began questioning: “how are you going to unload the other 99 uniforms?”
I reached out to my whopping 600 friends on Instagram and asked if there was any interest for them to buy a uniform from me or invest in my new business. Everyone told me that I was crazy and didn’t understand the concept or how the extra uniforms would even sell…
My wife suggested that we market to sell the uniforms for Halloween. The idea was that Dad and Mom could dress as the golfers and the kids would dress as the caddies. I knew there would be other people out there searching for kids caddie uniforms so I decided to throw it on Etsy with pictures of my son in his uniform. Sure enough, after roughly 4 months on Etsy, the extra 99 uniforms were sold and I actually had to sell my sons uniform because I was waiting for another batch of uniforms to arrive to keep up with the demand for Halloween. Our social media went crazy as parents and kids were dressing up for Halloween and posting pictures.
After a few months of fulfilling orders, several of the popular mom bloggers uniforms for their kids first birthday parties. The sales took off from there and we were then asked by many customers to start selling the adult caddie uniforms. That was a whole different animal but we were up for the challenge. We were able to find a clothing manufacturer that made adult coveralls and once they hit social media, they spread like wild fire! In 2022 we add hats to our online shop and we will continue to add a variety of different golf related apparel as the golf industry is trending in the right direction.
We have been continuing to grow at a rapid rate and we are grateful for all of our customers that have trusted in our products!
– A photo at the16th hole at the Waste Management Open in Phoenix, where an adult men’s hockey team of 25 guys were outfitted in our caddie uniforms.
– Started with only kids uniforms and now 50% of our total sales are adult uniforms.
– A Par 3 contest at a country club in California, where all of the country club’s children were outfitted in our uniforms.
– Countless athletes and celebrities order uniforms for their kids.
- Being featured in golf.com magazine
- Sharing out story on the "Fueled By Why" podcast
- Seeing our kids and adult uniforms worn by fans at several PGA Tour events
It will be exciting to watch how the business continues to grow into the future and we hope that you will follow along on social media to witness this wild ride that we call our business.